Created at ArtCenter
Role: Concept, Art Direction, Design
Creatives: Abe Chuang

Bees pollinate about a third of all our crops. Yet many are dying at an alarming rate. calls upon the food community to bring awareness to the dying bee population by doing one small thing: drop the "B" from their names.


The grass roots campaign starts with wild postings at local farmers markets.


All communications lead to the petition site.


We then ask local restaurants as well as national food products to participate.


Finally, we get the general public as well as chefs involved by dropping the "B" from their handles in preparation of a celeb chef banquet.