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Jordan


Jordan

Created at Wieden+Kennedy NY
Role: Concept, Art Direction, Design
Creatives: Evan Elberson

Jordan asked for a global campaign pitch to launch during the Rio Olympics. We came up with Represent to show the world where you come from. To show some patriotism with swagger.


 

Inspiration for the art direction came directly from the original Air Jordans. The Black/Red colors strategically stand out from all Rio Olympics branding.

 
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