StreetEasy R2 tryout

StreetEasy R2

Created at Office of Baby
Role: Concept, Art Direction
CW: Butter and Jerome
Illustrators: Shy the Sun

For the following summer, Streeteasy came back for a new out-of-home campaign focusing on specific neighborhoods in NYC. From the LES to Queens, we worked with illustrators Shy the Sun on these giant illustrations packed with authenticity, inside jokes, and local landmarks. We also designed some extremely simple phone kiosks that referenced Streeteasy's previous "Find Your Formula" illustrations.


We also animated the formulas for pre-roll.